Case files · 25 renewals, scored.
Every situation and its FREDA assessment is public. The drafted reply, the follow-up sequence, and the post-mortem are yours when you create a free account.
"I dread renewal calls"
Skeptical clients, surprise CFOs, budget cuts, and the slow churn you can feel coming.
- 01High stakesFRAMESample · free
The Reports They Stopped Reading
Retainer renewal in 30 days. Client stopped opening your monthly reports 4 months ago.
Open - 02High stakesDEMONSTRATE Reply gated
Finance Is Cutting the SEO Budget in Half
CFO already made the call. Push too hard → you look like you're defending your job instead of the function.
Open - 03High stakesDEMONSTRATESample · free
The CFO Just Asked You to Justify the SEO Function
Surprise CFO meeting. They've never met you. Five minutes to defend your team's existence.
Open - 04High stakesDEMONSTRATE Reply gated
A Cheaper Agency Just Quoted Them 40% Less
Procurement-driven. They want a price match or they move the retainer.
Open - 05High stakesRELATE Reply gated
Your Champion Has Gone Dark
Three weeks of silence. Renewal in 45 days.
Open - 06High stakesRELATE Reply gated
They've Already Sent Cancellation Notice
Cancellation email already sent. You asked for one final call. They said yes - reluctantly.
Open - 07High stakesFRAME Reply gated
Your Client Just Quietly Issued an RFP
Your CMO contact let it slip - procurement is shopping you. You weren't told.
Open - 08High stakesRELATE Reply gated
The New CMO Wants to "Re-Evaluate All Agency Partners"
New CMO 60 days in. Wants a fresh slate. You're being asked to re-pitch the work you already do.
Open - 09High stakesRELATE Reply gated
"We're Thinking of Bringing This In-House"
Marketing director just hired two senior ICs. The math is starting to look attractive to them.
Open
"A client just surprised me"
Panicked Slacks, ChatGPT screenshots, mid-cycle stakeholder swaps. Composure under fire.
- 01Medium stakesFRAME Reply gated
Our Presence Dropped 15% This Week
Panicked client. Emotional regulation matters as much as the data.
Open - 02Medium stakesDEMONSTRATE Reply gated
A Competitor Just Got Cited Above Us
Your CMO forwards a ChatGPT screenshot at 8am. Wants a plan by lunch.
Open - 03Medium stakesFRAME Reply gated
"Your Numbers Don't Match Ours"
Client's in-house team ran their own analysis. It disagrees with yours. Your methodology is on trial.
Open - 04High stakesASK Reply gated
Your Champion Just Resigned
Two weeks' notice. They want a clean handoff. You need to make replacing your agency impossible.
Open - 05High stakesEXCITE Reply gated
AI Search Just Ate Half Our Traffic
Google AI Overviews launched in your category. Your organic traffic dropped 38%.
Open - 06Medium stakesFRAME Reply gated
The Feature They Wanted Shipped to a Competitor
A competing platform announced what your client has been asking you for.
Open - 07High stakesFRAME Reply gated
Another Agency Is Selling Around You
You hold the SEO retainer. Their PR agency is now recommending a separate AI visibility shop they get a kickback from.
Open - 08Medium stakesEXCITE Reply gated
"We're Paying You for SEO. Why Are We Talking About AI Visibility?"
Client wants you to stay in your lane. You can see the cliff coming. They can't yet.
Open
"I want to sharpen my pitch"
Clean reps. Not crisis mode. Practice framing, demoing, and asking with intent.
- 01Medium stakesDEMONSTRATE Reply gated
We Rank #1 But Don't Show Up in AI
Your VP Marketing suspects AI visibility is a vanity metric you're pushing to justify scope.
Open - 02High stakesRELATE Reply gated
The Roadmap They Want You to Commit To
New stakeholder. Wants 6-month deliverable commitments you can't make.
Open - 03High stakesRELATE Reply gated
The Junior Analyst Owns the Renewal Now
Your champion got promoted. The renewal is now owned by a junior analyst with no context and no power.
Open - 04Low stakesRELATE Reply gated
"Can You Just Add This Real Quick?"
Friendly request. You've said yes too many times. The retainer is bleeding margin.
Open - 05High stakesRELATE Reply gated
They Pay $50K and Log In Once a Quarter
Usage is dead. Renewal is in 4 months. They don't know they're at risk.
Open - 06Medium stakesRELATE Reply gated
The Onboarding Was a Mess. They Remember.
First 60 days were rough. You're still paying for it 9 months later.
Open - 07Medium stakesDEMONSTRATE Reply gated
"You Haven't Shipped Anything New This Year"
Your VP perceives stagnation. Reality is you shipped 14 meaningful improvements they never noticed.
Open - 08High stakesFRAME Reply gated
"Our Numbers Have Been Flat for Two Quarters"
Results genuinely have plateaued. They're not wrong - but the reasons aren't what they think.
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