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The Consult

Tell us what's happening on the account.

Describe the situation in your own words, or drop in a call transcript. The clinic reasons over 30 AI partnership deals and the FREDA / Retention Loop frameworks, and returns a brief: what's actually happening, what it resembles, and the moves to make next.

FREDA: rubric distilled from 19 successful renewals totalling $450k TCV.

3 / 3 free consults left

Tag this consult so its vulnerability read can group with your briefs for the same account. A code or initial is fine.

Optional if you're pasting a transcript below. One sentence — the event or shift that put this on your radar.

  • e.g. AI Overviews now occupy 6 of our top 10 money keywords; clicks -38% MoM.
  • e.g. Procurement landed in week 50 of the renewal with a 30% cut target.
  • e.g. Champion stopped replying after the last QBR, five-day silence.
  • e.g. Product team is deprecating the comparison page that drives 40% of organic conversions.
Not stored when signed out · never used to train AITip: paraphrase or redact names/emails, FREDA works on a summary.Privacy →

Optional if you're pasting a transcript below. Signals, behaviour, silence, internal changes. One per line is fine.

  • e.g. CFO joined the last call uninvited.
  • e.g. Competitor agency pitched our VP an AEO-only retainer.
  • e.g. Branded search up 12% while non-brand transactional is down 22%.
  • e.g. Sponsor moved teams six weeks ago; new owner has different KPIs.

Helps the clinic calibrate what's measurable vs. anecdotal.

Anything quotable, numbers, screenshots described in text, SERP audits, a line the client actually said. The more specific, the sharper the brief.

  • e.g. GSC: /compare-pricing AIO cites competitor X and our 2022 article. The 2025 refresh is missing.
  • e.g. Revenue from /demo-request flat MoM despite a 30% traffic drop, intent quality is holding.
  • e.g. Top 10 priority keywords: 6 have an AIO, we're cited in 2.

Drop a .vtt / .srt transcript, a PDF brief, an email thread, or dictate straight into the box. The clinic reads it alongside your notes.

Not stored when signed out · never used to train AITip: paraphrase or redact names/emails, FREDA works on a summary.Privacy →