"Your Numbers Don't Match Ours"
Client's in-house team ran their own analysis. It disagrees with yours. Your methodology is on trial.
Based on real client experiences, but anonymized and dramatized to protect identities and confidential relationships.
Client's in-house growth lead opens the QBR: "We had our intern run our own AI visibility check last month. Their numbers are nearly 20 points higher than what you're reporting. Either your methodology is wrong, or you're under-reporting to keep us paying you."
- 01Their intern sampled a handful of prompts manually on a logged-in browser
- 02Your reporting tracks a large prompt set multiple times daily on clean sessions
- 03Their higher number reflects personalization bias, not real visibility
3 minutes to defend methodology without making the growth lead — or their intern — feel dumb. They commissioned the comparison; saying it's wrong is personal.
Ego is in the room. You need to be right without making them wrong. Diplomatic precision required, and the accusation about under-reporting needs neutralising fast.