Protect the relationships
you've worked hard to build.
A high-touch cohort for SEO and account teams who want to communicate value more clearly, navigate difficult client conversations, and walk into renewals with confidence.
SEO teams are doing more than ever. Algorithm shifts, AI search, new stakeholder pressure. Even great work becomes difficult to defend when the story around it isn't clear. This program helps you prepare for the moments that matter, with frameworks, practice, and one live account rescue.
The conversation the Clinic is built around is landing in the right rooms. The Founding 12 helps me bring it inside yours.
- The Renewal Rescue Framework, taught over six weeks.
- Live scenario-based practice on the conversations that matter.
- Renewal preparation and objection handling frameworks.
- Client messaging and follow-up communication support.
- A live 4–6 week rescue pilot on one real account, run with you.
- Unrestricted access to SEO Comms Clinic for the cohort duration.
- You communicate SEO performance in a way that connects to business goals.
- You approach difficult client conversations with clarity and confidence.
- You respond to objections while strengthening trust.
- You create stronger renewal narratives.
- You turn moments of uncertainty into deeper client alignment.
The pilot runs on one real account you already own. You bring the transcripts, email threads and call notes. FREDA reads them. We talk through what the language is doing to the relationship, agree a new communication strategy, and watch it play out in the team command over the next four to six weeks.
Founding 12 seats run the pilot at €1,500, invoiced after acceptance. Feedback on what lands and what doesn't is part of the deal.
- Week 0Intake and onboarding
Thirty-minute call. You share three past transcripts or email threads on the account. FREDA is wired into the AM or CSM's workflow: Gmail, Slack, and the meeting tool of choice, so it picks up new comms in the background.
- Week 1FREDA diagnosis and strategy
FREDA grades the existing communication across Frame, Relate, Excite, Demonstrate, Ask. We walk through why the team is leaning the way it is and where the language is helping or hurting the account. You leave with a written strategy and a client brief inside the Clinic.
- Weeks 2 to 6Measure in the team command
Reps upload transcripts to their personal accounts, or FREDA picks up new threads automatically. The manager view in the team command shows the grade movement, never the raw words. By week 4–6 we compare the before and after, and tie the shift back to the account outcome.
- A FREDA assessment of your current account comms.
- A strategic readout on where the conversation is breaking down.
- A client brief inside SEO Comms Clinic.
- A before and after view of communication quality by week 4–6.
- An action plan tied to the commercial outcome on that account.
- A generic demo of the tool.
- A surveillance layer on your reps. The team command shows grade movement, never quotes.
- A one-off audit. The point is measurable change inside six weeks.
- A commitment past the pilot. If the value isn't obvious, you walk.
- , Senior account managers and client leads who own the SEO relationship day-to-day.
- , Anyone at the contract-negotiation table for SEO: heads of client services, growth leads, agency partners renewing scope.
- , In-house SEO leads defending budget when procurement asks "why are we still paying for this?"
- , Junior execs who don't yet sit in client conversations.
- , Non-SEO founders who want to slap this in a deck for their round.
- , Anyone who thinks AI killed SEO and just wants a eulogy.