Your Champion Has Gone Dark
Three weeks of silence. Renewal in 45 days.
Applies when · a renewal, QBR, or budget conversation puts the same line — or a near cousin — in front of you. Substitute your client name, ARR, and tenure mentally; the move stays the same.
Patterns drawn from real conversations. Names, numbers, and details are stripped. These are situations to work from.
Your day-to-day contact hasn't replied to 3 emails or a calendar invite in 3 weeks. Last conversation was positive. Slack shows them as active. You don't know if they're slammed, leaving, or quietly running a pitch process behind your back.
Last open of your monthly report over a week ago (used to be same-day)
Two other teammates on their side opened the billing portal recently
Their public profile just flipped on "open to work"
How you pitch
3 minutes to draft the email that breaks the silence. No guilt-trip. No "just checking in." Give them a reason to respond today.
What makes it exciting
You're writing into a vacuum. The wrong tone makes you sound desperate. The right one gets a reply in an hour and saves the retainer.