The New CMO Wants to "Re-Evaluate All Agency Partners"
New CMO 60 days in. Wants a fresh slate. You're being asked to re-pitch the work you already do.
Based on real client experiences, but anonymized and dramatized to protect identities and confidential relationships.
Your champion CMO left. The new CMO sends a calendar invite titled "Agency partner re-evaluation" with a 30-minute slot. The email is polite but clear: "I want to meet all our partners and understand the value each is providing. Come ready to share your last 12 months of results and your point of view on where we should go next."
- 01Previous CMO greenlit every project — there's no documented ROI case for the new CMO to inherit
- 02Brand drove $14M in attributable pipeline through your channels last year
- 03New CMO comes from a performance-marketing background, skeptical of brand and SEO spend
3 minutes to give the new CMO a reason to keep you that's about their goals, not your history. They don't care what you did for the last CMO. They care what you'd do for them.
You have 30 minutes to be the agency that read the room. Walk in with a thesis on their first 12 months, not a deck about yours. The agency that pitches the new CMO's strategy back to them wins.