Essays · Retention communication
Reframe the conversations that decide retention.
Essays on retention communication: the language, framing, and FREDA-led moves that keep SEO accounts when usage charts and "good engagement" can't.
- Foundational · SEO Comms Clinic
What is SEO Comms Clinic?
You can have a brilliant product, strong expertise and plenty of data, and still struggle to help people understand why any of it matters.
Read essay - Field notes · BrightonSEO
AI search is in its awkward adolescence
Ahead of BrightonSEO, why I'm listening for evidence, context and the values behind the strategies.
Read essay - Essay · Retention
Why "good engagement" won't save your enterprise renewals (and how to fix it)
Checking the boxes won't save your renewal. Here's the harsh reality of enterprise churn and the framework to stop it, drawn from three accounts I've worked, anonymised.
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