A 90-day engagement for founders whose product is ahead of their distribution.
You built something technical and good. The people who would buy it have never heard of it. I work with the founder directly to get what is in your head into the market, in your voice, on a rhythm you can keep after I leave.
What happens in each 30-day block
Extract and position
Sessions with the founder to pull out what only they know. The market read, the objection they answer best, the reason a buyer picks them. It comes back as a written position, a message hierarchy, and a set of proof points that survive contact with a sceptical buyer.
Campaign and build
The position becomes assets. A pillar piece of research or argument, the derivative posts, the sales-facing one-pager, the site copy that matches. Everything ships in the founder's voice, because the founder's voice is the differentiator.
Distribute and learn
Publishing rhythm, outbound pitches to the places your buyers already read, and a weekly read on what moved. You end with an engine you can run without me: the cadence, the templates, the judgement calls written down.
Who this is for
- Technical founders selling to marketing, search, or data buyers.
- Teams with a real product, real users, and a quiet market presence.
- Founders willing to be the face of the story, with help shaping it.
- Companies at the point where the next round of growth is a distribution problem.
What it costs
€4,500 for the 90 days, paid monthly. That covers the founder sessions, the written position, the campaign assets, the distribution work, and the weekly read. One founder at a time, so the calendar is limited.
If you want a smaller first step, the AI Search Leadership Workshop is $49 and self-serve.
Tell me where the distribution is stuck.
A short note is enough. I reply to everything myself.
Get in touch