Talks about what AI search is doing to trust, budgets, and the rooms where renewals happen.
I host at MozCon NYC 2026 and moderate at BrightonSEO. On stage I bring what I see every week inside enterprise accounts: the questions clients are actually asking, the numbers that hold up under a CFO, and the language that keeps a contract alive through a structural shift.
Where the intermediary sits now, what it costs to be summarised, and how a marketing budget gets re-argued when the click disappears.
What enterprise clients ask when confidence wobbles, and the FREDA moves that decide whether the room stays open.
Awareness spreads faster than operational change. How to run adoption inside an agency or an in-house team while the ground moves.
Bringing me to your event or your team?
Conferences, internal all-hands, leadership offsites, podcast rooms. Tell me who is in the audience and what they are afraid of, and I will shape the talk around it.
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