Ahrefs finds AI Overviews on 83% of the branded searches it studied

Why it matters

Branded search can no longer be treated as a stable list of blue links. Teams need to check which brand queries trigger an AI answer, what that answer says and whether the click pattern changes.

Source

Ahrefs Blog

Review

Reviewed 5 Oct 2026

Adoption Curve

Not adoption evidence (does not count toward the Curve)

This is market measurement from a tool provider. It describes search results rather than company adoption.