Paste the client email or transcript. FREDA reads what they're not saying — the real ask under the surface ask, the temperature, the renewal risk, the political pressure they can't name. A starting draft comes with it. The diagnosis is the point.
Paste the whole thread if you have it — context sharpens the read.
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Illustrative only. Numbers in square brackets are placeholders — FREDA emits them whenever you haven't given it a real figure, so you fill in your own before sending.
Hi, Circling back — we're reviewing all agency spend ahead of Q2 and need to understand what we're actually getting for the [retainer figure]/month. Traffic looks flat in GA, and the new CMO is asking pointed questions. Can you send through a summary by Friday? — [client first name]
"I need to defend this line item to my new boss by Friday — and I don't have the story yet."
Hi [client first name], Totally hear you — a new CMO walking in mid-quarter changes the question being asked, and "what are we paying for" deserves a sharper answer than a spreadsheet. Here's what I'd send up the chain. In Q1 we shifted [commercial-intent traffic shift %] of organic traffic onto commercial-intent pages (the ones that actually convert), grew non-brand pipeline by [pipeline figure], and protected you from the [recent algo update] that hit [competitor count] of your direct competitors hard. I've put it on a single page your CMO can read in two minutes — attached. If it's useful, I can also jump on a 20-min call Thursday to walk her through it directly so you're not the one defending the line item alone. Either way, you'll have the Friday summary by Thursday lunchtime. — [You]