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Workspace Intelligence · Core Wave · 2026Confirmed
Perplexity × Morningstar and PitchBook
Data Licensing·$0M (May 2026, terms undisclosed, Morningstar newsroom)·Impact 8/10
Paid financial data is being licensed into answers, so the premium sources are choosing to be inside the engine.
Source · newsroom.morningstar.com What happened
Perplexity and Morningstar and PitchBook announced a data licensing in 2026. Status: confirmed.
Paid financial data is being licensed into answers, so the premium sources are choosing to be inside the engine.
Why it matters
Paid financial data is being licensed into answers, so the premium sources are choosing to be inside the engine.
Client threat. Buyers, budget, or citations are being routed away from the client's current setup. Name the risk directly.
The proof
What to tell the client
Lead with this in the next call. Most clients have not processed the implication yet.
Short brief from the deal record. A longer hand-written brief is queued.