OpenAI × IBM
The big consultancies are now the delivery channel for frontier models, so your client's AI roadmap may already be written by someone else.
Source · newsroom.ibm.comOpenAI and IBM announced a enterprise integration in 2026. Status: confirmed.
The consultancies are now the delivery channel for frontier models.
The big consultancies are now the delivery channel for frontier models, so your client's AI roadmap may already be written by someone else.
Client threat. IBM Consulting becomes the delivery channel for frontier models inside large enterprises, so the AI roadmap and the budget attached to it can get written outside the marketing team entirely.
Ask directly: 'Who is writing your AI roadmap, and is search anywhere in it?' If a consultancy owns the programme and search is missing, that is the gap to fill before the next planning cycle.
Short brief from the deal record. A longer hand-written brief is queued.