Perplexity × Gannett/USA Today
Perplexity pays publishers a cut of ad revenue each time it cites them.
Perplexity and Gannett/USA Today announced a revenue share in 2025. Status: confirmed.
Five tech giants are now competing for publisher content.
Perplexity pays publishers a cut of ad revenue each time it cites them.
Distribution move. Perplexity pays publishers per citation, which is a paid placement surface, not a threat to the client's search. The move to make is booking mentions inside cited articles.
No public source link recorded for this deal yet.
Open with: 'Perplexity pays publishers per citation. Clicks are now a secondary KPI in this channel.' Then pitch a mentions-inside-cited-articles workstream; it is a revenue lever for the publisher and a measurable ranking input for your client.
Short brief from the deal record. A longer hand-written brief is queued.