OpenAI × Dotdash Meredith
OpenAI is licensing Investopedia, Verywell and Better Homes & Gardens content into ChatGPT answers. The how-to and reviews queries your clients used to win in Google now surface a Dotdash-sourced answer inside the chat, with attribution instead of a click.
Source · reuters.comOpenAI and Dotdash Meredith announced a content licensing in 2024. Status: reported.
OpenAI bought the editorial signals Google priced highest.
OpenAI is licensing Investopedia, Verywell and Better Homes & Gardens content into ChatGPT answers. The how-to and reviews queries your clients used to win in Google now surface a Dotdash-sourced answer inside the chat, with attribution instead of a click.
Client threat. The AI answer in lifestyle and how-to categories now defaults to Dotdash's voice. That routes the query away from the client's 'best of' pages, not toward a new distribution surface they can join.
For any lifestyle or how-to brand, open with: 'The AI answer in your category is now written in Dotdash Meredith's voice by default.' Then kill the next 'best of' content plan and replace it with a primary-research + entity-authority scope.
Short brief from the deal record. A longer hand-written brief is queued.