Reddit × Google
Reddit turned its forum archive into a $60M-a-year training-data product.
Source · apnews.comReddit and Google announced a data licensing in 2024. Status: confirmed.
Google paid $60M/yr to make Reddit the most-cited source on commercial intent.
Reddit turned its forum archive into a $60M-a-year training-data product.
Client threat. Google is paying $60M a year to elevate Reddit above the client on commercial-intent queries. That is a paid re-routing of buyers, and it hits the pages the client used to convert on.
Open with: 'Reddit sitting above you on commercial-intent queries is a paid distribution deal with Google, priced at $60M a year.' Then ask them to name the handful of subreddits where their buyer actually decides, and scope presence inside those against the next PR retainer.
Short brief from the deal record. A longer hand-written brief is queued.