Google releases its September 2026 spam update

Why it matters

A broad search update can move visibility without saying anything about the quality of one page or one campaign. Client reporting should separate confirmed changes from early pattern reading until the rollout settles.

Source

Semrush Blog

Review

Reviewed 5 Oct 2026

Adoption Curve

Not adoption evidence (does not count toward the Curve)

This is a search platform update. It belongs in the reporting record and does not count as adoption evidence.